{"id":205,"date":"2026-09-17T08:33:23","date_gmt":"2026-09-17T06:33:23","guid":{"rendered":"https:\/\/sniedziella.de\/?page_id=205"},"modified":"2026-09-24T15:30:17","modified_gmt":"2026-09-24T13:30:17","slug":"projekte","status":"publish","type":"page","link":"https:\/\/sniedziella.de\/?page_id=205","title":{"rendered":"Projekte"},"content":{"rendered":"\n<div class=\"wp-block-group portfolio-projekt has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"color:#10288c\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#10288c\"><strong>Projekt<\/strong>e <\/h2>\n\n\n\n<h2 id=\"praxisprojekt\" class=\"wp-block-heading has-text-color has-link-color wp-elements-3\" style=\"color:#10288c\"><strong>Start-up:<\/strong> Teilautos &#8211; das regionale CarSharing<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-info has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d97ee44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-container-core-column-is-layout-f098f148 wp-block-column-is-layout-flow\" style=\"background-color:#e0edf0;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-4\" style=\"color:#10288c\"><strong>Aufgabe: <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beim urspr\u00fcnglichen Marketingkonzept stand das Auto stark im Vordergrund und es gab eine Mischung aus Fotos und Grafiken. Im neuen Konzept war die Idee, den:die Nutzer:innen Vielfalt in den Vordergrund zu stellen, die Zentral auf ein Fahrzeug zugreifen k\u00f6nnen. Die Nutzer: innen werden als Schattenfiguren dargestellt, so dass keine spezifischen Charaktere in den Vordergrund gestellt werden. Als Hintergrund wird eine in der Darstellung reduzierte Landschaft verwendet, um den Bezug zum regionalen CarSharing darzustellen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-container-core-column-is-layout-b66a9ff0 wp-block-column-is-layout-flow\" style=\"background-color:#e0edf0;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-5\" style=\"color:#10288c\">Meine Leistungen:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zielgruppenanalyse<\/li>\n\n\n\n<li>Konzeption<\/li>\n\n\n\n<li>Gestaltung<\/li>\n\n\n\n<li>Text<\/li>\n\n\n\n<li>Entwicklung weiterer Marketingaktionen<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-slider has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"n2_clear\"><ss3-force-full-width data-overflow-x=\"body\" data-horizontal-selector=\"body\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"6\"><div id=\"n2-ss-6-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-6\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Portfolio-gross.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Portfolio-gross2.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Teilautos-Marketing-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 600\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"22\" data-slide-public-id=\"1\" data-title=\"Portfolio-gro\u00df\" class=\"n2-ss-slide n2-ow  n2-ss-slide-22\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Portfolio-gro\u00df<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Vps9MYTH0Ugd\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"23\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Portfolio-gro\u00df2\" class=\"n2-ss-slide n2-ow  n2-ss-slide-23\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Portfolio-gro\u00df2<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-HHe7itZe7EJj\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"25\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Teilautos-Marketing\" class=\"n2-ss-slide n2-ow  n2-ss-slide-25\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Teilautos-Marketing<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-jGU4ksuMTNCo\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-6-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjMTAyODhjIiBvcGFjaXR5PSIxIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-6-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/ss3-force-full-width><\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:0;margin-bottom:0;background-color:#68a5b7;color:#68a5b7\"\/>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-projekt has-text-color has-link-color wp-elements-6 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"color:#10288c\">\n<h2 id=\"animationsfilm\" class=\"wp-block-heading has-text-color has-link-color wp-elements-7\" style=\"color:#10288c\">Zielgruppenspeziefischer Animationsfilm<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-info has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d97ee44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-container-core-column-is-layout-f098f148 wp-block-column-is-layout-flow\" style=\"background-color:#c9d7db;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-8\" style=\"color:#10288c\"><strong>Projektbeschreibung:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ziel des Animationsfilms war es, junge Menschen auf Carsharing im l\u00e4ndlichen Raum aufmerksam zu machen. Dabei sollte gezeigt werden, wie einfach es ist, ein Auto zu buchen. Das Konzept beginnt mit den Bed\u00fcrfnissen junger Menschen. Dazu geh\u00f6ren die Gestaltung der Freizeit und der Wunsch nach einem eigenen Auto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anschlie\u00dfend werden die Herausforderungen eines eigenen Autos gezeigt. Dazu z\u00e4hlen die Kosten f\u00fcr Anschaffung, Versicherung und Reparaturen. Am Ende wird Carsharing als einfache L\u00f6sung vorgestellt. Es erm\u00f6glicht jungen Menschen, flexibel ein Auto zu nutzen, ohne selbst eines besitzen zu m\u00fcssen. Die Buchung ist dabei unkompliziert und schnell.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-container-core-column-is-layout-b66a9ff0 wp-block-column-is-layout-flow\" style=\"background-color:#c9d7db;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9\" style=\"color:#10288c\">Meine Leistungen:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zielgruppenanalyse<\/li>\n\n\n\n<li>Storyboard in Photoshop<\/li>\n\n\n\n<li>Recherche des Bildmaterials<\/li>\n\n\n\n<li>Anpassung des Bildmaterials in Illustrator und Photoshop<\/li>\n\n\n\n<li>Erstellung der Animation und Szenen in Moho Pro<\/li>\n\n\n\n<li>Schnitt und Ton in Premiere Pro<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-slider has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"n2_clear\"><ss3-force-full-width data-overflow-x=\"body\" data-horizontal-selector=\"body\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"6\"><div id=\"n2-ss-6-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-6\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Portfolio-gross.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Portfolio-gross2.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Teilautos-Marketing-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 600\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"22\" data-slide-public-id=\"1\" data-title=\"Portfolio-gro\u00df\" class=\"n2-ss-slide n2-ow  n2-ss-slide-22\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Portfolio-gro\u00df<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Vps9MYTH0Ugd\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"23\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Portfolio-gro\u00df2\" class=\"n2-ss-slide n2-ow  n2-ss-slide-23\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Portfolio-gro\u00df2<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-HHe7itZe7EJj\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"25\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Teilautos-Marketing\" class=\"n2-ss-slide n2-ow  n2-ss-slide-25\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Teilautos-Marketing<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-jGU4ksuMTNCo\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-6-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjMTAyODhjIiBvcGFjaXR5PSIxIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-6-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/ss3-force-full-width><\/div><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Bildschirmfoto-2026-09-21-um-12.52.47-1024x552.png\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Bildschirmfoto-2026-09-21-um-12.52.47-1024x552.png 1024w, https:\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Bildschirmfoto-2026-09-21-um-12.52.47-300x162.png 300w, https:\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Bildschirmfoto-2026-09-21-um-12.52.47-2000x1079.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:0;margin-bottom:0;background-color:#68a5b7;color:#68a5b7\"\/>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-projekt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"ux-design\" class=\"wp-block-heading has-text-color has-link-color wp-elements-10\" style=\"color:#10288c\">UX \/ Webseite<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-info has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d97ee44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-container-core-column-is-layout-b66a9ff0 wp-block-column-is-layout-flow\" style=\"background-color:#c9d7db;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-11\" style=\"color:#10288c\"><strong>Projektbeschreibung Weiterbildung UX\/UI Design<\/strong>:<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"color:#10288c\">Das junge Start-up \u201eZweite Liebe\u201c bietet hochwertige Second-Hand-Mode zum Verkauf im Internet an.<br>Ihre Zielgruppe sind 18- bis 45-J\u00e4hrige, u\u0308berwiegend weibliche Kund\/-innen, denen Nachhaltigkeit sehr wichtig <br>ist. Der Claim von \u201eZweite Liebe\u201c lautet \u201eSecond Hand fu\u0308r Fashionlovers\u201c.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#c9d7db;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-13\" style=\"color:#10288c\">Aufgabe:<\/h3>\n\n\n\n<ul style=\"color:#10288c\" class=\"wp-block-list has-text-color has-link-color wp-elements-14\">\n<li>Logo Entwicklung<\/li>\n\n\n\n<li>Definition passender Prim\u00e4r-, Sekund\u00e4r- und Terti\u00e4rfarben<\/li>\n\n\n\n<li>Wahl zweier passender Schriftarten<\/li>\n\n\n\n<li>Gestalten der Webseite als knickbaren Prototypen<\/li>\n\n\n\n<li>Entwicklung einer mobilen Version und einer Desktop-Variante f\u00fcr folgende Seiten<\/li>\n\n\n\n<li>Startseite (index)<\/li>\n\n\n\n<li>Produktseite<\/li>\n\n\n\n<li>Eingabe der Adressdaten beim Bestellprozess<\/li>\n\n\n\n<li>Erstellen einer Sitemap als Scribble<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-slider has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"n2_clear\"><ss3-force-full-width data-overflow-x=\"body\" data-horizontal-selector=\"body\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"7\"><div id=\"n2-ss-7-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-7\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/ux-design1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/ux-design2-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/ux-design3.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 600\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"29\" data-slide-public-id=\"1\" data-title=\"ux-design1\" class=\"n2-ss-slide n2-ow  n2-ss-slide-29\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">ux-design1<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-mz23mhQZTTzO\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"30\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"ux-design2\" class=\"n2-ss-slide n2-ow  n2-ss-slide-30\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">ux-design2<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-aX5tl1rToINI\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"28\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"ux-design3\" class=\"n2-ss-slide n2-ow  n2-ss-slide-28\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">ux-design3<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-0Bsh7IzVXdZg\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-7-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjMTAyODhjIiBvcGFjaXR5PSIxIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-7-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/ss3-force-full-width><\/div><\/div>\n\n\n\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:0;margin-bottom:0;background-color:#68a5b7;color:#68a5b7\"\/>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-projekt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"digital-marketing\" class=\"wp-block-heading has-text-color has-link-color wp-elements-15\" style=\"color:#10288c\">Digital Marketing \u2013 Kampagnenkonzept f\u00fcr ROSE E-Bikes<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-16 wp-block-paragraph\" style=\"color:#10288c\"><strong>Gruppenprojekt im Rahmen der Weiterbildung Digital Marketing<\/strong><br>Gemeinsame Entwicklung und Ausarbeitung des Kampagnenkonzepts f\u00fcr ROSE E-Bikes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-info has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d97ee44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-container-core-column-is-layout-b66a9ff0 wp-block-column-is-layout-flow\" style=\"background-color:#c9d7db;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-17\" style=\"color:#10288c\"><strong>Aufgabe<\/strong>:<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-18 wp-block-paragraph\" style=\"color:#10288c\">Entwicklung einer absatzorientierten Marketingkampagne f\u00fcr das 4. Quartal 2026. Im Mittelpunkt stand die Positionierung des Dienstrad-Leasings als Einstieg in die Marke ROSE und die Steigerung von E-Bike-Absatz sowie Beratungsanfragen und Probefahrten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#c9d7db;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-19\" style=\"color:#10288c\">Ausarbeitung:<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-20 wp-block-paragraph\" style=\"color:#10288c\"><strong>Pr\u00e4sentationsanteil:<\/strong> Marktanalyse, Zielsetzung und Zielgruppen (Folien 1\u20138)<\/p>\n\n\n\n<ul style=\"color:#10288c\" class=\"wp-block-list has-text-color has-link-color wp-elements-21\">\n<li>Markt- und Wettbewerbsanalyse <\/li>\n\n\n\n<li>Zielgruppenanalyse und Entwicklung von Personas<\/li>\n\n\n\n<li>Entwicklung der Kampagnenstrategie und Customer Journey<\/li>\n\n\n\n<li>Konzeption der Leitidee <strong>\u201eDein Feierabend beginnt fr\u00fcher\u201c<\/strong><\/li>\n\n\n\n<li>Entwicklung eines crossmedialen Ma\u00dfnahmen- und Mediaplans<\/li>\n\n\n\n<li>Definition von KPIs und Ma\u00dfnahmen zur Erfolgsmessung<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group portfolio-slider has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"n2_clear\"><ss3-force-full-width data-overflow-x=\"body\" data-horizontal-selector=\"body\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"8\"><div id=\"n2-ss-8-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-8\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Digitales-Marketing.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Digitales-Marketing2.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Digitales-Marketing3.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"4\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Digitales-Marketing4.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"5\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Digitales-Marketing5.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"6\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/sniedziella.de\/wp-content\/uploads\/2026\/09\/Digitales-Marketing6.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 600\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"31\" data-slide-public-id=\"1\" data-title=\"Digitales Marketing\" class=\"n2-ss-slide n2-ow  n2-ss-slide-31\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Digitales Marketing<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-8EEAI5jSb0g1\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"32\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Digitales Marketing2\" class=\"n2-ss-slide n2-ow  n2-ss-slide-32\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Digitales Marketing2<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-i80bi7dNKXLF\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"33\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Digitales Marketing3\" class=\"n2-ss-slide n2-ow  n2-ss-slide-33\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Digitales Marketing3<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-2quGG9lpXbNv\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"34\" data-slide-public-id=\"4\" aria-hidden=\"true\" data-title=\"Digitales Marketing4\" class=\"n2-ss-slide n2-ow  n2-ss-slide-34\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Digitales Marketing4<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-V3JPjRBeNW2y\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"35\" data-slide-public-id=\"5\" aria-hidden=\"true\" data-title=\"Digitales Marketing5\" class=\"n2-ss-slide n2-ow  n2-ss-slide-35\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Digitales Marketing5<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-53e4LVVmtWEw\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"36\" data-slide-public-id=\"6\" aria-hidden=\"true\" data-title=\"Digitales Marketing6\" class=\"n2-ss-slide n2-ow  n2-ss-slide-36\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Digitales Marketing6<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-60xqmPHm2fkc\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-8-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjMTAyODhjIiBvcGFjaXR5PSIxIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-8-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/ss3-force-full-width><\/div><\/div>\n\n\n\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-22\" style=\"color:#10288c\">Kompetenzen<\/h2>\n\n\n\n<div class=\"marketing-leistungen\">\n<div class=\"marketing-kachel\">\n<h3>Online Marketing<\/h3>\n<p>SEO \u00b7 Content \u00b7 Social Media \u00b7 Marketingkonzeption<\/p>\n<p><\/p><\/div>\n<div class=\"marketing-kachel\">\n<h3>Website &amp; Digital<\/h3>\n<p>Webseitenpflege \u00b7 Webdesign \u00b7 Weiterentwicklung \u00b7 UX<\/p>\n<p><\/p><\/div>\n<div class=\"marketing-kachel\">\n<h3>Kommunikation &amp; Design<\/h3>\n<p>Kommunikationsdesign \u00b7 visuelle Konzeption \u00b7 Content<\/p>\n<p><\/p><\/div>\n<div class=\"marketing-kachel\">\n<h3>Projektarbeit<\/h3>\n<p>Projektplanung \u00b7 Koordination \u00b7 externe Partner<\/p>\n<p><\/p><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0e47273b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d61d70aa wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/sniedziella.de\/?page_id=205\" style=\"border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-left-radius:15px;border-bottom-right-radius:15px;color:#ffe8f0;background-color:#10288c\">Projekte<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d61d70aa wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/sniedziella.de\/?page_id=207\" style=\"border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-left-radius:15px;border-bottom-right-radius:15px;color:#ffe8f0;background-color:#10288c\">Vita<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d61d70aa wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/sniedziella.de\/?page_id=11\" style=\"border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-left-radius:15px;border-bottom-right-radius:15px;color:#ffe8f0;background-color:#10288c\">Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Projekte Start-up: Teilautos &#8211; das regionale CarSharing Aufgabe: Beim urspr\u00fcnglichen Marketingkonzept stand das Auto stark im Vordergrund und es gab eine Mischung aus Fotos und Grafiken. Im neuen Konzept war die Idee, den:die Nutzer:innen Vielfalt in den Vordergrund zu stellen, die Zentral auf ein Fahrzeug zugreifen k\u00f6nnen. Die Nutzer: innen werden als Schattenfiguren dargestellt, so &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sniedziella.de\/?page_id=205\" class=\"more-link\">Mehr <span class=\"screen-reader-text\">\u00fcber &#8222;Projekte&#8220; <\/span>Lesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":306,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inspiro_hide_title":false,"inspiro_hide_featured_image":false,"footnotes":""},"class_list":["post-205","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/pages\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sniedziella.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205"}],"version-history":[{"count":10,"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/pages\/205\/revisions"}],"predecessor-version":[{"id":570,"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/pages\/205\/revisions\/570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sniedziella.de\/index.php?rest_route=\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/sniedziella.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}